How To Demonstrate Integrity On Your Blog

Star Tattoo

Photo by I Am Paul's Typing Fingers

Following is an intro to a guest post I published today on Tanveer Naseer’s blog.
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Integrity, as Tanveer has talked about before, is a critical factor in attracting and retaining readers, subscribers and customers.

In the offline world, integrity is something people easily recognize. It could be demonstrated by returning something on time that you borrowed, staying true to one’s convictions, or having the courage to protect others from unfair attacks – even if they are “competitors”. In these examples, integrity andÊcharacterÊis demonstrated through the actions of that person.

But how do you demonstrated integrity online, through the proxy we call the internet? How can people quickly get a sense of your trustworthiness and charector – even though you’re not actually present?

The Trust Of Crowds

The answer is in your crowd – the hundreds or thousands of readers who, on a daily basis, give you the thumbs up.

Read the full post here: How To Demonstrate Integrity On Your Blog

30 Pros And Cons Of Starting A Blog For Your Nonprofit

Starting a blog for your nonprofit is not something you should take lightly. Based on my conversations with nonprofits, I’ve found the following “pros and cons”:

The Pros Of Starting A Blog For Your Nonprofit
Blogs are much less expensive to host and manage than traditional websites – and most hosting companies feature “1-click” installation of [...]

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How To Create A Custom URL For Your Facebook Page In 70 Seconds

During the TechSoup webinar on Facebook yesterday, one question that came up was about creating a custom URL for your Facebook Page.
There are three reasons to create a custom URL for your Facebook Page:

It’s easy for supporters to remember.
Creating the custom URL prevents someone else from registering it. And if someone else does register [...]

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Social Media Credits And Debits

On Monday, I asked you for feedback on a presentation I gave in Boston to the American Burn Association. The presentation went very well (thank you!), and was followed by a lively discussion about using social media to help prevent burns (check out http://igot2kno.org/).
Sally recommended that I add a a picture of a balancing [...]

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Social Media 101 In Ten Slides

Tomorrow morning at 7:30AM, I’m doing a presentation in Boston for the American Burn Association 2010 Annual Meeting. I’ve been asked to give an overview of social media, Facebook and Twitter, and include time for Q&A. And I only have 60 minutes.
After trying to compile slides from other presentations I’ve given, I decided to [...]

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