Social media and inbound marketing for non-profits

How To Create A Custom URL For Your Facebook Page In 70 Seconds

Posted March 12, 2010

During the TechSoup webinar on Facebook yesterday, one question that came up was about creating a custom URL for your Facebook Page.

There are three reasons to create a custom URL for your Facebook Page:

It’s easy for supporters to remember.
Creating the custom URL prevents someone else from registering it. And if someone else does register your brand, it may be costly to claim it as yours.
Improve SEO – especially if you use keywords in the URL name. For example, facebook.com/greatburgers will be better than facebook.com/bobsgrill.

Create A Custom Facebook Page URL In 70 Seconds

Social Media Credits And Debits

Posted March 10, 2010

On Monday, I asked you for feedback on a presentation I gave in Boston to the American Burn Association. The presentation went very well (thank you!), and was followed by a lively discussion about using social media to help prevent burns (check out http://igot2kno.org/).
Sally recommended that I add a a picture of a balancing [...]

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Can SEO Be Simplified With A WordPress Plugin?

Posted March 3, 2010

If you’re using a blog to promote your nonprofit (or small business), a large part of your strategy is getting found on Google – otherwise known as search engine optimization (SEO).
SEO is the practice of improving the traffic to a website from your website’s organic results on Google. If you don’t quite understand the value [...]