The folks at Google are no idiots for shelling out $1.6 Billion for YouTube. For over 60 years now, the medium of video is still the most powerful way of communication – second only to face-to-face communication.
On-demand video is a no-brainer for small non-profits.
Getting big results with little cost make on-demand video a “must have” for any Non-Profit. Video can be used in a number of ways, but every NPO should at least have one video that highlights the mission and goals of the organization.
Here are the “6 Sees of Video”:
- Consistency: Your NPO’s message is presented the same way, every time – on your web-site, on your blog and in your E-newsletters.
- Control: The length, energy, what’s said, how it’s said, can all be fined tuned with digital editing.
- Clickability: The web is an interactive medium that needs to be clicked. The stickiness factor of video blows away text-based media – a thousand-fold.
- Concise: Your entire messaging and a “call to action” can be powerful AND under 60 seconds.
- Contagious: Out of all social media, video has the biggest “viral potential” – people just love to watch TV!
- Cheap: Yup, it’s pretty cheap to make a video…
“The stickiness factor of video blows away text-based media – a thousand-fold.”
Ready for a deeper dive into video?
The folks over at See3 have a wealth of information, including:
- Incorporating Video Into Non-Profit Messaging
- 10 Things to Remember When Shooting Video for the Web
- YouTube’s Basics of Using YouTube
_______________________________________
Quiz Time: What makes this “Operation Smile” video so powerful?
If you liked this, you should read these:
E-Newsletters can kill your NPO
Your NPO’s Sustainable Energy
The NPO Elevator Pitch
The “Rules of The Road” For Non-Profit Social Media
