How Much Does A Blog Cost Anyway?

Posted December 17, 2008
18 Comments

how much does a blog cost?Over the past few months, I’ve had several conversation with folks asking how much a blog like mine costs on a monthly basis.

Here is a breakdown of my actual monthly costs:

  • Domain Name: $9.99 Per Year / $.83 Per Month
    • Most hosting companies offer domain registration as a service.
  • Hosting: $80 Per Year / $6.66  Per Month
    • I use Knownhost which gives me a huge amount of bandwidth for this price.
  • Thesis Theme: $87 for Life
    • I can use the forum and the theme until I’m dead.
  • Email Marketing Service: $29 Per Month
    • I use Aweber for too many reasons to cover in this post.

Total monthly cost: $36.64

Note: The monthly cost for Thesis ($.15) assumed that I’ll live another 50 years.

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  • your discounting your physical time to produce content. and for the industry to sell the tool for an organization the labour associated with the production is a paramount cost.

    The tools of today are cheap, the skilled needed to make the tools work properly is the true cost.
  • @jasoneano - I totally agree. Most non-profits, however, are unaware of this low barrier for entry.
  • We go around talking like running a blog costs nothing. It's the two cents, the time, our mind at work doing, etc.

    At $36.64 I think there's something else that prevents people from running a blog... Do they really think that it costs a lot??
  • Interesting post. I actually don't consider the cost of my Aweber service or my hosting when I think about the cost of my blog. Since my blog is a subdomain of my main site, those costs are calculated under expenses for my main site. My blog is simply an avenue to draw visitors to my site, and offer an opportunity to interact with my market. It's a marketing strategy that costs nothing more than my time and knowledge. So, in my eyes, my blog is free in terms of actual monetary costs.

    @Vik,

    I don't think it's so much that people think a blog costs alot. I think they equate it one of two ways. A professional blog, to the novice, is just another website & websites cost money when you consider having it designed, hosted, maintained, etc. The other way many novices view blogs is a free, online, fluff-filled, personal diary. There are misconceptions about running a blog, just like there are misconceptions about most anything else. What you don't know can be intimidating. When you're intimidated by something, you'll rationalize it anyway you can to justify avoiding it or putting it off.
  • You should change your hosting. Seriously, $6.66, that's a bad sign. Or upgrade to get rid of that number...
  • @Vic - I think some non-profits think it costs a lot more. And yes, there are many other things they consider beyond the cost.

    Sandi - Excellent point. Again, this post is meant to clarify monthly costs - not blood and sweat costs. You said "websites cost money when you consider having it designed, hosted, maintained". That is precisely why hosted blogs (like Wordpress.Org) are good alternatives to traditional websites - they can do everything a website can do AND, generally speaking, are cheaper to maintain.

    Jim - Change my hosting company over $6.99? We're talking US Dollars here...
  • Not the price, sorry you misunderstood me. I meant the number 666 is the Devil's number.... A bad OMEN..

    solo un broma (only a joke). That's a good price, just a bad number...
  • @Jim - D'Oh. Got it. LOL
  • John, perhaps you could write another post that details the budget that one needs to start a non-profit blog/site?

    For example, for somebody who's only considering a blog/site for their non-profit organization, the Aweber subscription may not be necessary (because you begin with little subscribers, and the fact that Aweber costs money). Plus, you could send a simple email to your subscribers in the first few months or even a year (and that email serves as a newsletter too).
  • Yeah, I see the point. But other people (who are just starting a NPO website) may not know, so that was why I suggested that you write a post that details the budget that one needs to start a non-profit blog/site (because you have a HUMONGOUS following), LOL.
  • John, thanks for all the info you put out. I am a silver surfer voluteer with a small nonprofit, EMTAH. The latest nonprofit project is just getting started and we do not yet have much money. Your info on social media is new to us and very helpful. Each of your postings is adding to our knowledge and is getting us closure to setting up for social networking. Thanks, Dave
  • John,

    Great article.

    Appreciate the info.
  • You're welcome!
  • itjobs1
    My blog is simply an avenue to draw visitors to my site, and offer an opportunity to interact with my market. It's a marketing strategy that costs nothing more than my time and knowledge. So, in my eyes, my blog is free in terms of actual monetary costs.

    Find more jobs: http://www.staffingpower.com/
  • I wonder why should we use a Thesis theme? Is it bad if we just use free themes?

    Thanks for your advice..
  • No - free themes are great. But they often need to be tweaked with code in
    order to get them to look the way you want. That said, Headway is way more
    than just a WordPress theme. It's more like a website development engine.
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