Video Tutorial: How To Embed A Social Or Fundraising Widget Into Your Facebook Page

Posted January 16, 2009

One of the most effective social media tools available to small non-profits are embeddable widgets. Youtube videos, fundraising widgets and social networking widgets can empower your fans to take action for your non-profit.

Microactions are key

A word of advice. Chris Garrett and I mentioned during the Philanthropy.com chat, it’s best to ask visitors to your Facebook page for specific and doable actions. Asking a visitor to donate $10 now to buy enough books for a single classroom will get a higher “action result” than asking them to “please give”. Again, small, doable and specific actions.

Now, the problem with Facebook is that it’s pretty confusing to use for a lot of folks. So I’ll be creating a whole bunch of 3-minute videos on whatever Facebook topic you’d like to learn more about [add requests to the comments section below].



Facebook for nonprofits charity

Video Tutorial: How To Embed A Social Or Fundraising Widget Into Your Facebook Page

Bookmark and Share

  • Well, now they have over 8,000 fans..... Inside Edition just ran a special about them last night.... I've laid out a bunch of stuff they need to do that I researched for about a week how to optimize donations, etc. They seem pretty resistant so I'll have to see
  • John.... I can't thank you enough for all this info!!! I am volunteering my help to a non-profit who was just on the Today Show this last Saturday (they have a lion, tiger and bear that live and sleep together www.noahs-ark.org. Anyway, they went from 700 FB fans to over 2800 in just a couple days so I've been trying to get it set up for them!!
  • Awesome! Glad it worked for you. What's their plan now that they have 2800 Facebook fans? What will they do with those fans?
  • Thank's cant wait for the videos!
  • Name
    How can you embed a widget - for example, a fundraising widget that keeps track of your progress - onto your own personal facebook page (and not a 'fan' page for an organization)?
  • How to add the admin names and photo using fbml just like what they did on coca cola page?
  • @Mark - I'm not sure, but you can paste links in your messages to group members. I know there're HTML apps for Pages and Profiles. Keep on searching though - I'm sure someone will make an app for Groups.
  • Anything similar for a Facebook group?
  • @SCrawford - Best practices all depends upon the business need. Creating awareness? Increasing supporters? Raising money?

    I'm more than happy to discuss with you offline.
  • So, what are the best practices for getting a widget designed (assuming this is more than just providing the code to a graphic)??
  • Damon
    Thanks for that great video. Very helpful! I've had problems adding our organisation's Twitter feed to Facebook. I've gone through the steps mentioned, but to no avail. Any hints?
  • Thanks so much for the great information! I'm trying to get myself and non-profit colleagues in my area up to speed on social media and this is so helpful. I love that your videos are short and sweet - packed with info without being overwhelming. I wonder if you could comment on pros and cons of a Facebook page versus a Facebook group? I don't seem to be getting the discussion and interaction that I'd like with the page approach. Thanks again!
  • @Meaghan - Thanks. What else woud you like to see covered?
  • I can't wait to see the videos. We are cultivating friends to our facebook page and keep them interested with daily posts. But for them to help us FINANCIALLY (even if it is $5) would be absolutely amazing. I look forward to the videos. I love getting your e-mail in my inbox. Every time I get such amazing hints. THANKS!!!
  • Thanks, John! These videos will be very helpful for those of us who are just entering the social media arena. Something I was able to figure out, but others may not know, is how to get personal blog posts to the Notes on a Facebook page. Thanks for sharing your great ideas and knowledge with us!
  • Good post John, I think it might be useful to some even less savvy on how to actually create a Facebook Page. Perhaps a list of applications that can be useful for nonprofits? I can help you with that list if you'd like.. just let me know!
blog comments powered by Disqus