What is tipjoy? And why should non-profits care?
“Tipjoy makes it easy for you to give and make money online. It makes micropayments simple and social. It’s great for non-profits because it brings their existing model online – the pledge first, pay later model – and improves upon it. Users can donate however little (or much) they can afford, which increases participation. Donations are social and givers tell their social networks about your campaign and spread the word for you.”
“The message is as important as the medium — using Twitter/Tipjoy, everyone who participates is both a donor and a broadcaster.”
- The Huffington Post
“Non-profits can choose from a variety of Tipjoy widgets for their campaign. One very successful non-profit uses Twitter to broadcast their campaigns. Users give using only their Twitter credentials, and their payment is tweeted automatically to their stream.”
Share a success story of a non-profit using Tipjoy.
“In her Well wishes $2 you blog post, Pistachio Consulting lead Laura Fitton writes: “I want to make a big difference. To save kids lives. … If everyone who reads this – YOU – gives just $2, Charity: Water can build an entire water project for a school or hospital in Africa.
Laura is harnessing the power of Tipjoy and Twitter to get a wide audience to participate in microgiving. Laura’s @wellwishes campaign has so far raised $19,803.76 from 662 people.
We’re also now working with the Twestival – a big charity event on Feb 12. ”
How do non-profits get started?
“Non-profits can choose from a variety of Tipjoy widgets for their campaign and can use Twitter to campaigns.”
How has starting TipJoy impacted you personally?
“My co-founder, Ivan, and I left our jobs in the end of 2007 and since then have been working full-time on Tipjoy. Tipjoy is our full-time job and our passion. In the past year we’ve moved from Boston to Mountain View CA to San Francisco CA back to Boston in support of our company.”
Are you married, divorced? And if so, are you both fans of the White Stripes?
“In fact, Ivan and I love the older White Stripes albums like De Stijl and White Blood Cells! We’re married. So we’re constantly talking about and working on Tipjoy. But we make an effort to have a bit of a work/life balance!Our 2-year-old helps to remind us to relax, laugh and take a break now and then.”
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