http://johnhaydon.com/2009/05/business-heart-kidsareheroes/ Social media and inbound marketing for non-profits Sun, 14 Mar 2010 11:55:41 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://johnhaydon.com/2009/05/business-heart-kidsareheroes/comment-page-1/#comment-2220 Debra Askanase Sun, 31 May 2009 09:06:32 +0000 http://www.corporatedollar.org/?p=7099#comment-2220 John, Thanks for telling the Kids Are Heroes Pitch TV story. I found three interesting points: 1. How they are only on twitter - so many npos feel that they must be on Facebook and other web 2.0 platforms when, in fact, it is possible to just choose one platform. 2. Use a medium like a rock star - they chose Twitter and used it exceptionally well to their end, and 3. telling stories is an highly effective method of moving people to act. Kids Are Heroes is essentially telling a story over and over - same theme with different chapters - and doing it so well that their fans want to help them succeed. Every nonprofit should find this video valuable and I thank you for taking the time to make it. John,
Thanks for telling the Kids Are Heroes Pitch TV story. I found three interesting points: 1. How they are only on twitter – so many npos feel that they must be on Facebook and other web 2.0 platforms when, in fact, it is possible to just choose one platform. 2. Use a medium like a rock star – they chose Twitter and used it exceptionally well to their end, and 3. telling stories is an highly effective method of moving people to act. Kids Are Heroes is essentially telling a story over and over – same theme with different chapters – and doing it so well that their fans want to help them succeed. Every nonprofit should find this video valuable and I thank you for taking the time to make it.

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