Just something to think about.

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And yes…I believe “social media personalities” might be a better-suited term to use.

@Ashley. Great to see IZEA looking out for their brand, Ashley – now where are the organizers of SobCON and #140Conf?

Perhaps we’re using the wrong terminology? You mention that you go with “Internet personalities” to counter the cost and effort needed to put on the events.

But wouldn’t it be better to call them “social media personalities”? To me, an Internet personality would be someone like Tim Berners-Lee – now THAT would garner my interest.

Although I tend to agree with what others have said in that perhaps some juggling of the names is needed. Instead of just having social media marketers or PR types involved, get the grass root people as well.

Lesser-known industries and niches and the people in them quite often have as interesting, if not more so, things to say.

Cheers!

If conferences all have the same “well-known and well respected” presenters, then all conferences are pretty much the same. After a while, we all begin to spout the same stuff – and nothing new is invented!

So diversity is the key.

Diversity within the niche: Ari and Danny don’t have the star power that Brogan has but are just as insightful (IMO).
Diversity outside the niche: I’d love to see the president of Sam Adams Brewery or the inventor of the Segue scooter speak!

What is the intent of the organizers – $$$ or Value?

John

Firstly, to me a well-known personality would be someone who has a loyal audience, is largely recognized–and respected–by others in what they do and the space they’re in, and is also an influencer. I’m not personally familiar with everyone on this list but I’m sure some fit this description – I believe Chris Brogan does.

Secondly, I would say we determine value as it’s relevant to our audience/community, and who they recognize and want to interact with at an event. Ultimately, IZEAFest is an event that we host so that those attending (and engaging virtually) can learn to monetize their blogs, grow traffic, develop and grow their brand, and if we book individuals who have not only done those things themselves but done them well and have been influencers in their space…then that’s where the value exists. Me…personally…I would never attempt to put a value on any one person, but when I mention “value” it is simply referring to their relevance to our event.

I hope this helps clarify! If not, you’re welcome to respond or e-mail me directly at ashley[at]izea[dot]com.

Ashley, how do you define a “well-known Internet personality?” Would you group Danny Brown or John Haydon in that category? Would any of the other commenters on this post be an internet personality?

Considering one person’s value is another’s silliness, how do you and IZEA determine networking value?

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