Handy video John. I like your focus on non-profits. It's a refreshing change. If it's of any use I've written an e-book about building a business community using Pages. Feel free to use it as you please as it's on a CC license. The address is http://peterfletcher.com.au/2009/07/25/how-to-b....
He has been invited to speak about social media on Philanthopy.com, givezooks!, Techsoup.Org and NetworkforGood.com.
In his own words, he "helps business leaders get real results with the web by translating abstract marketing concepts and web 2.0 technologies into plain English."