Comments on: Seven ways to prevent your social media strategy from going into a tailspin

By: Walter Adamson

Walter Adamson — Sun, 11 Oct 2009 10:18:03 +0000

Good post and agree with all. I'm not sure if it is realistic to expect everyone in an organisation to be passionate about the mission. I think in terms of 3Cs for alignment - Clarity of vision, Consistency of execution, and mutual Commitment between all the parties. It's the latter - commitment - I would use instead of passion.
Walter Adamson @g2m
http://xeesm.com/walter

By: Walter Adamson

Walter Adamson — Sun, 11 Oct 2009 06:18:03 +0000

By: Weekly Social Links: September 7, 2009 | UpYourSocial

Weekly Social Links: September 7, 2009 | UpYourSocial — Mon, 07 Sep 2009 18:47:27 +0000

[...] Seven ways to prevent your social media strategy from going into a tailspin | Powered by John Haydon [...]

By: frank barry

frank barry — Sun, 06 Sep 2009 23:01:33 +0000

You touch on it in point one, but i think it's key to have owners and stakeholders. If you don't getting alignment and knowing what success looks like is going to be challenging. Having many people in a company participate is a great way to spread your reach and show your human side. Couple that with someone or a group owning the overall plan, program, initiative and an organization has the potential to go pretty far with it.

http://twitter.com/franswaa

By: johnhaydon

johnhaydon — Wed, 02 Sep 2009 11:31:24 +0000

David - excellent points. Thank you!

Two things I like:

1. Using social creatures. If a company moves to Germany, would you depend more on your German-speaking employees?
2. Building a fully functional nucleus. This also is key in scalability.

Again - thanks.

John

By: johnhaydon

johnhaydon — Wed, 02 Sep 2009 11:27:48 +0000

Thanks, Andy. Kites rock!

By: spurdave

spurdave — Tue, 01 Sep 2009 20:00:09 +0000

Having the right people in the right seats on the bus helps. A lot of my clients are in the financial services and/or philanthropy business — highly regulated, lots of lawyers. Social media generally isn't opened up to the entirety of the organization at first. There is a small crew that volunteers for the opportunity because they are truly social creatures. Building a nucleus that is fully functional helps everyone else to learn by example and gives the compliance and legal folks time to watch, listen, evaluate, and make rational use policies. 'Crawl, walk, run' works better than 'everyone into the pool!'

By: dianeasyre

dianeasyre — Tue, 01 Sep 2009 02:29:28 +0000

It does indeed. FIrst, the HR leaders need to lead by example. Secondly, they need to do what's necessary to ensure employees know who to approach and how best to reach that person with their questions, comments and suggestions. That's the easy part. The difficult part is ensuring a response. Without that, employees will stop talking or go elsewhere – to someone else or to some other company that appears more willing to engage them in conversation.

By: johnhaydon

johnhaydon — Tue, 01 Sep 2009 01:39:39 +0000

Diane – great points. It is hard to tell employees, “If you don't have something nice to say then don't say anything at all.” This puts the onus on the HR leaders, doesn't it?

By: johnhaydon

johnhaydon — Tue, 01 Sep 2009 01:30:57 +0000

Thanks, Andy. How have you aligned some of these factors in your business?