Creating a lively, responsive Facebook fan base is much easier when you give them a Facebook Page that triggers interaction. Content will always be the best way to inspire engagement, but if your Facebook Page is clunky, visitors won’t find that content – and they’ll leave.
Clunky defined
- When someone visits your Facebook Page and they see your information tab first, instead of the amazing photos of your last fundraising event.
- When your best content is hidden behind the “plus” tab.
- When a fan arrives at a Tab meant for first time visitors.
- When content is hard to find.
In order to remove the clunk, create an interactive sidebar so that visitors can quickly find exactly what they are looking for.
This step-by-step video shows you how.
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