Comments on: Enhanced Facebook Groups – What they mean for your non-profit’s cause http://johnhaydon.com/2009/10/enhanced-facebook-groups/ Social media and inbound marketing for non-profits Tue, 16 Mar 2010 03:23:16 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: The differences between Facebook Pages and Groups | Socialbrite http://johnhaydon.com/2009/10/enhanced-facebook-groups/comment-page-1/#comment-5635 The differences between Facebook Pages and Groups | Socialbrite Mon, 01 Mar 2010 18:57:01 +0000 http://johnhaydon.com/?p=9600#comment-5635 [...] Wall - Everyone like to share, be seen and comment on what others have shared. [...] [...] Wall – Everyone like to share, be seen and comment on what others have shared. [...]

]]> By: BJ Wishinsky http://johnhaydon.com/2009/10/enhanced-facebook-groups/comment-page-1/#comment-4470 BJ Wishinsky Wed, 21 Oct 2009 04:46:02 +0000 http://johnhaydon.com/?p=9600#comment-4470 There's a Facebook blog post at <a href="http://blog.facebook.com/blog.php?post=156031977130" rel="nofollow">http://blog.facebook.com/blog.php?post=15603197...</a> with more information about the Group changes. One thing I like is this: "To ensure that you get the most interesting and relevant content from groups you've joined, you only will see stories when one of your friends posts within a group rather than when all members post." That seems a useful way to keep group news feeds from becoming overwhelming. A lot of nonprofits have been moving from Groups to Pages in order to take advantage of the news feed feature. The addition of news feeds for groups will save a lot of effort and also prevent loss of group members in the transition to pages. There's a Facebook blog post at http://blog.facebook.com/blog.php?post=15603197... with more information about the Group changes. One thing I like is this: “To ensure that you get the most interesting and relevant content from groups you've joined, you only will see stories when one of your friends posts within a group rather than when all members post.” That seems a useful way to keep group news feeds from becoming overwhelming. A lot of nonprofits have been moving from Groups to Pages in order to take advantage of the news feed feature. The addition of news feeds for groups will save a lot of effort and also prevent loss of group members in the transition to pages.

]]> By: BJ Wishinsky http://johnhaydon.com/2009/10/enhanced-facebook-groups/comment-page-1/#comment-4012 BJ Wishinsky Wed, 21 Oct 2009 00:46:02 +0000 http://johnhaydon.com/?p=9600#comment-4012 There's a Facebook blog post at <a href="http://blog.facebook.com/blog.php?post=156031977130" rel="nofollow">http://blog.facebook.com/blog.php?post=15603197...</a> with more information about the Group changes. One thing I like is this: "To ensure that you get the most interesting and relevant content from groups you've joined, you only will see stories when one of your friends posts within a group rather than when all members post." That seems a useful way to keep group news feeds from becoming overwhelming. A lot of nonprofits have been moving from Groups to Pages in order to take advantage of the news feed feature. The addition of news feeds for groups will save a lot of effort and also prevent loss of group members in the transition to pages. There's a Facebook blog post at http://blog.facebook.com/blog.php?post=15603197... with more information about the Group changes. One thing I like is this: “To ensure that you get the most interesting and relevant content from groups you've joined, you only will see stories when one of your friends posts within a group rather than when all members post.” That seems a useful way to keep group news feeds from becoming overwhelming. A lot of nonprofits have been moving from Groups to Pages in order to take advantage of the news feed feature. The addition of news feeds for groups will save a lot of effort and also prevent loss of group members in the transition to pages.

]]> By: Debra Askanse http://johnhaydon.com/2009/10/enhanced-facebook-groups/comment-page-1/#comment-4011 Debra Askanse Tue, 20 Oct 2009 20:15:38 +0000 http://johnhaydon.com/?p=9600#comment-4011 Great point to bring it back to the differences. These tweaks are just making groups work best as groups, and the old layout just didn't encourage discussion. The new News Feed system will definitely encourage more discussion and involvement (hopefully) in a cause. That's a real plus. Great point to bring it back to the differences. These tweaks are just making groups work best as groups, and the old layout just didn't encourage discussion. The new News Feed system will definitely encourage more discussion and involvement (hopefully) in a cause. That's a real plus.

]]> By: johnhaydon http://johnhaydon.com/2009/10/enhanced-facebook-groups/comment-page-1/#comment-4010 johnhaydon Tue, 20 Oct 2009 20:09:07 +0000 http://johnhaydon.com/?p=9600#comment-4010 Re: "surge in less committed group members leaving groups": I think that could be a plus for non-profits. As you mention, groups may become tighter communities with higher level of commitment to the cause. On the other hand, folks might opt-out of the group because they prefer another way to engage the cause.<br><br>Pages = Get up-to-date info on a non-profit (latest news, links, events). Groups = Connect with others around a cause (not necessarily an org). Re: “surge in less committed group members leaving groups”: I think that could be a plus for non-profits. As you mention, groups may become tighter communities with higher level of commitment to the cause. On the other hand, folks might opt-out of the group because they prefer another way to engage the cause.

Pages = Get up-to-date info on a non-profit (latest news, links, events). Groups = Connect with others around a cause (not necessarily an org).

]]> By: johnhaydon http://johnhaydon.com/2009/10/enhanced-facebook-groups/comment-page-1/#comment-4009 johnhaydon Tue, 20 Oct 2009 20:09:05 +0000 http://johnhaydon.com/?p=9600#comment-4009 Re: "surge in less committed group members leaving groups": I think that could be a plus for non-profits. As you mention, groups may become tighter communities with higher level of commitment to the cause. On the other hand, folks might opt-out of the group because they prefer another way to engage the cause.<br><br>Pages = Get up-to-date info on a non-profit (latest news, links, events). Groups = Connect with others around a cause (not necessarily an org). Re: “surge in less committed group members leaving groups”: I think that could be a plus for non-profits. As you mention, groups may become tighter communities with higher level of commitment to the cause. On the other hand, folks might opt-out of the group because they prefer another way to engage the cause.

Pages = Get up-to-date info on a non-profit (latest news, links, events). Groups = Connect with others around a cause (not necessarily an org).

]]> By: Debra Askanse http://johnhaydon.com/2009/10/enhanced-facebook-groups/comment-page-1/#comment-4008 Debra Askanse Tue, 20 Oct 2009 19:55:06 +0000 http://johnhaydon.com/?p=9600#comment-4008 I think the News Feed change is the most significant of the changes. With this small change, group activity can spread more easily. The impact of this will be, I hope, beneficial to the groups. However, I predict a short-term surge in less committed group members leaving groups because they don't want their walls cluttered with more messages. The difference between Pages and Groups is that the majority of Pages activity that shows up on my wall is from the Page administrator. Right now, I almost forget about the groups I belong to until I receive an inbox message from the administrator. <br><br>Group news feed update activity can be quite frequent, which encourages more awareness but also may discourage fans with the resulting higher amount of "noise" from the group on their walls. Once the changes are accepted as status quo, then I suspect that the upsides will be: those members who are more committed to the groups will be the ones joining, the less committed will think twice about joining, and nonprofit groups will have a much better sense of who is really engaged. What do you think, John? I think the News Feed change is the most significant of the changes. With this small change, group activity can spread more easily. The impact of this will be, I hope, beneficial to the groups. However, I predict a short-term surge in less committed group members leaving groups because they don't want their walls cluttered with more messages. The difference between Pages and Groups is that the majority of Pages activity that shows up on my wall is from the Page administrator. Right now, I almost forget about the groups I belong to until I receive an inbox message from the administrator.

Group news feed update activity can be quite frequent, which encourages more awareness but also may discourage fans with the resulting higher amount of “noise” from the group on their walls. Once the changes are accepted as status quo, then I suspect that the upsides will be: those members who are more committed to the groups will be the ones joining, the less committed will think twice about joining, and nonprofit groups will have a much better sense of who is really engaged. What do you think, John?

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