http://gisnap.com/
The place where fun never ends

http://gisnap.com/
The place where fun never ends

The employee/cause mix is a very powerful one, Nolan. You're very correct. You're also correct that social media is a perfect platform to promote cause marketing programs. You and I have had some nice convos on Foursquare, which I think will turn into a valuable cause marketing enhancer. I plan to incorporate it into all my cause programs moving forward.

Cause marketing and social media is the perfect marriage to raise awareness for nonprofits. For example, Pin-ups are great tools for nonprofits to use to raise money because it saves consumers money while helping a great cause. However, some consumers don't have the time to inform themselves on the cause and the nonprofit — they just see the dollars they'll be saving. That's where social media comes in to inform and create a dialog between the nonprofits' cause and the consumers.

It is also important for the nonprofits that the businesses partners with to train their employees about “asks” or “inform” consumers about the pin-up programs. This happens to me when I go to a store and I see the pin-up but I don't buy it (because I donate to several other causes). However, whenever the employee “informs” me about the program I ALWAYS give in because of two reasons: the store employees are on the same message with the cause campaign (doing their job effectively), and it's harder to say no when someone “asks.”

Great to see Joe at his best. My favorite part is when he says “i potty (iParty)”

Thanks JJ (John and Joe)

Noland Hoshino

Seriously, though, there is some powerful ROI in this video. I hope more people learn about Joe, Cause Marketing and his strategy.

Good stuff Joe & John!