How to make mistakes

Posted November 18, 2009

Sign saying "Mistakes were made"

Yesterday I received a very funny email from Chris Garrett.

Apparently, the launch of the new and improved Authority Blogger course didn’t go so well. Links to pages didn’t work, product pages were too cluttered and ordering was confusing.

People were frustrated. Poor Chris.

What I found funny was Chris’s response to what most people would consider a complete nightmare.

Chris Garrett

I was one of the first people to take his Authority Blogger course (of which I am also an affiliate). Soon after, Chris and I partnered on a few webinars for non-profits and eventually started nonprofitworkshop.com, which has been in a soft launch mode for over six months ;-)

He’s one of the most sincere and people I’ve ever met, and he stands behind everything he does.

Kill them with value

What I’ve continued to learn from Chris, over and over again is this: Offer way more value than your customers would ever expect, and you will have them for life.

So after I stopped laughing at how ironic it was that the internet Gods would poop on Chris’s Authority Blogger launch, I took a closer look at how brilliantly he handled things.

Check out Chris’s email with my comments.

Photo by Lisa Moffatt

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  • Back to basics customer service. Give more - Communicate, be honest, relate, communicate. Ask, Fix. You got it Chris, Classy
  • Back to basics customer service. Give more, Communicate, be honest, relate, communicate. Ask, Fix. You got it. Chris is classy.
  • Thanks, John, between you and Chris, I am reminded of a lesson I am slowly learning, "Underpromise and overdeliver." When I forget that lesson, I find that I always end up in trouble. Because I have a helping personality, I try to find ways that I can help someone and sometimes I don't think through my offer.
  • I try and ask myself three questions (I think I picked these up from Chris) : 1) What is everyone else in my space promising? 2) What are they actually delivering? 3) How can I go beyond the expectations set by my peers?
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