How Google’s Real Time Search Impacts Your Non-Profit (video)

Posted December 9, 2009

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During yesterday’s Philanthropy.com chat on using Twitter for building community, Tim Hite asked “This week Google will start searching Twitter for real-time search results. How will that impact the way nonprofits should use Twitter?”

For those who don’t know, the live search means when you now search Google, you’ll see scrolling updates from blogs, Twitter and FriendFeed published just seconds before.

This this will impact your non-profit in three ways:

  1. Conversations happening on Twitter will get much more attention.
  2. Search culture will come to expect real time results.
  3. Stakeholders will expect your non-profit to be in conversations on relevant trending news topics.

Google’s Real Time Search And Your Non-Profit (video)

More on Google Live Search over at the Google blog.

What do you think?

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  • I cannot imagine this new feature being anything but a positive thing for non-profits who actively participate on Twitter.

    I also think it will be another great Twitter search tool for those of us involved in Internet Marketing.

    Could it be that Google and Twitter finally "get it?"
  • Whether Google and Twitter "get it" I'm not sure about. I just know that they are a lot smarter than me. ;-)
  • Great timely information John as I will be presenting to a group of this friday through Pace University's Non Profit Center.
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