This is day 28 of the 31 Day Challenge To Optimize Your Blog With Social Media. Yesterday we spoke about distributing content with Posterous. Today we’ll talk about…well, you’ll see.
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So I was going to elaborate on the post I did on nichification over on Sarah’s blog. But I change my mind at 7:17AM this morning, when I saw a post from Danny Brown called “Audi and the Super Bowl Social Media Shit Storm“.
I noticed that he used one of my favorite words: “Shitstorm” (should that be hyphenated?). And because titles are everything, I clicked.
Come to find out, Audi has launched a YouTube campaign Called Green Police Force [http://greenpoliceforce.com] – series of comedic shorts designed to teach ways to protect the environment.
Sounds harmless until you realize that someone at Audi failed to Google “Green Police”.
And now they’re effed:
This is bad in so many ways. And the timing is horrible:
- Even though yesterday was International Holocaust Remembrance Day,
- not many people know about the history of the Green Police, even though it ranks # 2 on Google.
- So this means that once people hear of this huge fail, they will start messing around on Google and eventually ask the question I asked in the title.
It’s not easy being Green
Today, being Green is in. Green soda cans, green emissions (such an oxymoron!), and even green sex. This fact magnifies the search implications of a blunder like Audi’s. For example, anyone knowing anything about the Holocaust, might eventually ask themselves a legitimate question:
Did Audi Help Exterminate The Jews?
It’s not a silly question. After all, BMW helped built the Luftwaffe aircraft. Audi (originally Audi Union) was started before Hitler, so any reasonable person (like me on most days), would naturally ask this question.
The difference now is that everyone asks Google.
Homework: You’ll notice that comments are closed on this post. That’s because the conversation is over at Danny’s post. Please join.
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