How To Automatically Repost Content With Posterous (Day 27)

Posted January 27, 2010

posterous

This is day 27 of the 31 Day Challenge To Optimize Your Blog With Social Media. Yesterday Lewis Howes showed us how to use LinkedIn. Today, we’ll take a look at Posterous.

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The other day we spoke about managing time on social media. One way to manage time is to batch tasks together. But even with this approach, it still gets crazy-making when you have to go from Flickr to WordPress to Facebook and back to Twitter.

What if you could cut down on the number of social media sites that you’re posting content on? Posterous allows you to do just that – entirely by email.

Distribute content by pushing “send”

Posterous has broken down barriers to blogging by allowing users to post various types of content via email. Video, photos, videos, and text are automatically formatted by Posterous. This allows you to automatically display short videos and audio files in their very own media player.

posterous video

Target your sneeze

With Posterous, you can also repost to specific sites by tweaking the “send to” email:

Post Everywhere? post@posterous.com as usual
Twitter? twitter@posterous.com
Flickr? flickr@posterous.com
Facebook? facebook@posterous.com
Tumblr? tumblr@posterous.com
Any other blog? blog@posterous.com
Posterous only? posterous@posterous.com
Combine them! flickr+twitter@posterous.com

Tagging by email

Tagging blog content increases utilization by allowing visitors to quickly find related items. For example, on my posterous blog, I talk a lot about being a dad. Interested readers can simply click “Fatherhood” to find related content. And I create these tags by including ((tags: tagname)) after the subject line (title). Read more about email tips in the Posterous FAQ.

posterous tags

Strategic Sneezing

This is the killer benefit of Posterous. Once you set up an account, you can set-up all your social media sites to “autopost” what you send to Posterous. So far, Posterous supports:

facebook How To Automatically Repost Content With Posterous (Day 27) Facebook
twitter How To Automatically Repost Content With Posterous (Day 27) Twitter
flickr How To Automatically Repost Content With Posterous (Day 27) Flickr
picasa How To Automatically Repost Content With Posterous (Day 27) Picasa
youtube How To Automatically Repost Content With Posterous (Day 27) YouTube
vimeo How To Automatically Repost Content With Posterous (Day 27) Vimeo
tumblr How To Automatically Repost Content With Posterous (Day 27) Tumblr
blogger How To Automatically Repost Content With Posterous (Day 27) Blogger
wordpress How To Automatically Repost Content With Posterous (Day 27) Wordpress

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  • suzzetteturnbull
    John, This is a great find. Thanks for sharing the goods. I have retweeted and posted as my weekly social media tip on Facebook (including your url for credit). I will be trying this tool myself later today.
  • Thanks so much for the retweets! I really do appreciate it, Suzzette.
  • Hi John.

    Not used my Posterous account in a while. Seems like I need to catch up there.

    Was not aware there was a WP Plugin for it.

    Great tips here.

    Cheers.. Are
  • Thanks, Are!
  • sue_anne
    Fraking awesome post John. I had no idea that the tagging system within the Posterous by email was so robust. Thanks for the ideas.
  • You're welcome, Sue Anne!
  • ramartijr
    I love posterous and I am just learning to post in multiple places. This would be a great time saver! Thanks John!
  • I like the idea of Posterous. I use Ping.fm right now.
    Wonder if I can setup Posterous to post to LinkedIn?
    That's the only service I use that's missing from your list.
  • yes, Posterous does post to LinkedIn. And quite a few others.
  • Hi John,

    I've done some split testing with Posterous.

    I posted the same article to Posterous, various wordpress sites, ezinearticles.com and Blogger as close as poss time way (I mean within 5 min)

    When I checked google after a few hours, the Wordpress sites came in first (i.e. at the top), posterous second and then Blogger.

    BUT a week or so later Blogger had crept up to #1 and Posterous slipped to #3. I put cross-links within the same article to the central site, so regardless of which site is hit, they all lead back to the same destination.

    fwiw - Google doesn’t seem to punish these duplicate articles, though the indexing seems to fluctuate.

    Ivan
  • Were the wordpress sites all hosted?
  • Both. Some are on wordpress.com and others are my own sites.
  • Ivan, did you post to each of these sites separately or did you use Posterous' "autopost" feature to post the same article to some of these other sites (Blogger, Wordpress).
  • Hi Stan, I use the autopost,

    fwiw I use it via email
  • I love, love, love posterous- I only found it recently, talk about simplifying posting- without a doubt, this is the way to blast your post everywhere!
  • It's a huge time saver.
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