During the TechSoup webinar on Facebook yesterday, one question that came up was about creating a custom URL for your Facebook Page.
There are three reasons to create a custom URL for your Facebook Page:
It’s easy for supporters to remember.
Creating the custom URL prevents someone else from registering it. And if someone else does register [...]
Getting an army of Facebook fans for your nonprofit is not an easy feat. It takes lots of planning, hard work, and time. But just because you have a lot of Facebook fans doesn’t mean that you’re any closer to meeting your fundraising goals. Especially if you’re unknowingly creating barriers.
The ask path
When potential donors [...]
You’re curious how Facebook Groups can compliment the work you’re doing with your Page. Or, you may have a Group and want to “move your fans” over to your Facebook Page. Or, you mistakenly created a Facebook Profile for your organization and now realize that you should have started a Facebook Page.
If you’re confused [...]
When you set up a Facebook Page, you want make sure you do it in a way that optimizes the Page for best results. For example, if you encourage fans to post photos, they will be more likely to return.
This video goes over all the setting in a Facebook admin panel, keeping strategy in [...]
John Haydon advises non-profits and small businesses how to implement inbound marketing strategies with the social web.
He has been invited to speak about social media on Philanthopy.com, givezooks!, Techsoup.Org and NetworkforGood.com.
In his own words, he "helps business leaders get real results with the web by translating abstract marketing concepts and web 2.0 technologies into plain English."
