When most businesses and non-profits start using social media, they start with “small talk” with their communities. They politely reply to tweets, express appreciation to donors, respond as quickly as possible to customer support issues, and generally try to add value to their network.
But all to often, they fail to move beyond the “small [...]
Social media and inbound marketing for non-profits
Category Archives: Success Stories
What is your conversation strategy?
Why you need to share your story
The sprouted seeds that create most non-profits are often powerful and personal stories. Stories that can revive a bored board meeting or fuel a fundraising event. They can be told with pictures, videos, or blog posts.
But sometimes they need to be told face to face.
This past weekend I had the privilege of attending a [...]
How Share Our Strength uses Social Media
Following is an interview with Jeff Wiedner at Share Our Strength, who work to end hunger and poverty in the United States.
Based on your experience, what are the most important “building blocks” of social media fundraising strategy?
“When we began to ramp up our social media efforts, we got a great kick start from Scott [...]
How The Santa Barbara County Red Cross Uses Social Media
Following is an interview I had with Kristiana Kocis, the Major Gifts officer at the Santa Barbara County Red Cross, and publisher of NextGen Fundraising. The Santa Barbara County Red Cross recently implemented an online giving platform called Givezooks. I’ll be conducting a webinar on Twitter with them next Wednesday.
Obviously your organization is a [...]
Are you tired of “listening”? (file this under bitch-rant)
Could one of the most important words in the English language be on the verge of extinction? Will it be lost in the vast white noise I lovingly refer to the “social media conversation about the social media conversation”?
Is there an endangered word list?
For the past few months, I’ve read hundreds of blog posts [...]
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John Haydon advises non-profits and small businesses how to implement inbound marketing strategies with the social web.
He has been invited to speak about social media on Philanthopy.com, givezooks!, Techsoup.Org and NetworkforGood.com.
In his own words, he "helps business leaders get real results with the web by translating abstract marketing concepts and web 2.0 technologies into plain English."
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